Archive for April, 2008:
Hidehiko Yamane and the story behind Evisu jeans.
In 1988 Hidehiko Yamane went on quest to import the best products from anywhere in the world. After much frustration, inspiration came when he stumbled across a 1950’s American loom, capable of weaving forty metres of “selvedge” denim a day.
With his skills as a tailor combined with the Japanese traditions of craftsmanship, Hidehiko developed the idea of producing exceptional jeans for connoisseurs like himself. He originally called the label Evis after the Buddhist God of prosperity, but this proved to be hopeful thinking.
The name change to Evisu did not help to bring success. Production was a laborious process. Only twelve pairs of jeans were produced every day and the familiar seagull symbol was hand painted on each one.
Luckily for Hidehiko fashions in the Nineties were changing. The popularity of vintage jeans grew and so did the demand for the Evisu label.
In 1997 production had to be moved to Italy to cope with the increase in demand. But the Evisu jeans continued to be made using the Japanese denim, originally created on the 1950’s American loom.
The seagull logo had now become a symbol of quality and style. Evisu could genuinely be considered the jean choice for the coinnoisseur, just as Hidehiko had a hoped.
Today the seagull trademark can be seen all over the world and Evisu label continues to expand with additions including ‘Evisu Shoos’, ‘Evisu European Edition’ and ‘Kizzu’.
View Evisu AW08 Milan Men’s Fashion Show:
Subscribe to the comments for this postStudents get 10% OFF at Warehouse
Are you a student with a NUS extra card? If so you can now get 10% OFF when shopping online at Warehouse.
Visit www.nusextra.co.uk for more info about getting yourself an NUS extra card.
*Terms and Conditions apply
Image Source: www.warehouse.co.uk
Just arrived at Discoo- Ringspun Dee Jersey Top
Bring a touch of Japanese style to your wardrobe with this low back jersey top from the cult brand Ringspun.
It’s just in at Discoo- £35.00.
>> View Ringspun Dee Jersey Top
Image Source: www.discoo.co.uk
Austin Reed Mid Season Sale now in full swing
Austin Reed’s mid season sale is proving the place to find a bargain.
Up to 50% OFF of many items.
Suits from £199.
Formal Shirts- 3 for £80.*
If your work colleagues are starting to comment on your 1990’s double breasted suit, or your jacket with padded shoulder pads, then this is the sale for you.
>> View AUSTIN REED mid season sale.
*Terms and Conditions Apply
Image:Sepia Melange Jacket- REDUCED from £199.00 to £79.60
Marks and Spencer 15% OFF discount code
Enter the code WEBSS6AC at the Marks and Spencer checkout to receive 15% off, when you spend any amount online.
Excludes furniture and other items. See Terms & Conditions. Offer ends 8th April.
View the new per una arrivals. From designer dresses to stylish skirts and tailored trousers, get the latest catwalk trends from the per una’s spring collection.
>> View per una
Image: Per Una Pure Cotton Camisole
Spring Linen Collection at Lands End & FREE delivery
Their Linen Collection is proving very popular for Lands End this Spring. It is easy to wear and easy to care for.
My linen tip of the day is that it is best ironed damp with a steam iron. And make sure to hang it up on a wooden or padded coat hanger, not leave it crumpled up at the bottom of your wardrobe. Trust me- I know!
Order online by midnight on Friday, 4th April 2008, to receive FREE postage and packing.
View Lands End Spring Linen Collection here>>
Discoo Junk Food T-shirts- Buy 2 get 1 FREE
Time to replace your T-Shirts for summer. A great deal form Discoo- Buy 2 Junk Food t-Shirts and get the 3rd absolutely FREE.
Just enter the code “junkfood342″ at the checkout.
While browsing through the magazines you’ve probably seen celebrities like Paris Hilton, Jennifer Aniston and Justin Lee Collins wearing Junk Food t-shirts. An offer like this would not interest them- too much money! But for the likes of you and me- mere normal folk- this is a great deal that I recommend taking advantage of.
Browse the Junk Food t-shirt bestsellers here>>
